Seed Capital Fundraiser (October 2015)
For background information about HeatKills.org and its accomplishments to date, please see the About page.
Summary: HeatKills.org, Inc. seeks to raise $30,000 in donations to prepare its application to become a 501(c)3 charity, conduct research, and develop its business plan. Assuming it is granted 501(c)3 status, all donations to help this effort will be tax-deductible (details here).
You can donate securely through PayPal here:
Note that all of the following is written by Jon Sutz, HeatKills.org’s founder.
I seek to raise $30,000, which will be devoted to the following purposes (in sequence):
(1) 501(c)3 Application: $4,000. To pay a Virginia law firm (est. $3,500) to prepare and file application with the Internal Revenue Service ($400) for recognition as a tax-exempt 501(c)(3) charity. (Note: I’ve already paid for and completed the process to become registered as a Virginia non-stock corporation, which is the first step towards applying for 501(c)3 status; approval here.)
(2) General & administrative: $500. Stationary and (initial) flyer printing, postage and various office expenses.
(3) Video simulation: $500. The purpose of this video will be to create a realistic simulation of what a dog endures when locked in a car, even with the windows partially down, and even in what feels like a “cool” day to a human. I discussed this approach with Dr. Ward, who shot this video of himself in an SUV (and who I interviewed here), and he concurred that what I propose would be a more accurate simulation. The specifics of my approach are secret, but will be dramatic and, I believe, viral-capable.
(4) Initial research $5,000: I will conduct research into the perceptions of, and insights on the heatstroke issue with a sampling of the various key interest groups who will be vital in helping to make significant, measurable progress towards solving it. This research will occur via both distance- and in-person interviews, and generating an email-able survey to which participants can respond, and make suggestions.
(5) Develop business plan: $20,000. Based on the research I conduct in (4), I will be in a position to fuse it with the ideas I’ve generated over the past year, and my creativity and previous business writing experience, to develop a full-scale business plan. I anticipate this will take approximately four months to complete.
To facilitate transparency & accountability, I will provide copies of bank HeatKills.org’s bank statements to donors, upon request (PDFs, via email).
(2) Anticipated tax-deductibility of donations to this effort, once HeatKills.org obtains its 501(c)3 approval
The law firm that I intend to retain to prepare the IRS application and guide HeatKills.org through the process of obtaining its nonprofit approval, Skeen Law Firm, has provided me with the following notice to post on this page:
“HeatKills.Org, Inc. is seeking donations to support our educational and charitable activities and to help us fund our application with the Internal Revenue Service for recognition as a tax-exempt 501(c)(3) charity. HeatKills.Org, Inc. plans to apply with the Internal Revenue Service for recognition of our tax exemption. We anticipate, but cannot guarantee, that the IRS will approve our application. Once our application is approved, any contributions made to HeatKills.Org, Inc. (even contributions made before such approval is received) will be tax-deductible under section 501(c)(3) of the Internal Revenue Code.”
I am a multi-media designer, writer and creative consultant, based in Charlottesville, VA (www.jonsutz.com). Since 1989, I’ve provided creative leadership on educational, advertising and corporate communications projects for clients throughout the U.S. and Southeast Asia including Sharp Electronics, Intel, Entergy, the Ritz Carlton Hotel Company, the American Productivity & Quality Center, and many others.
My specialty is converting complex subject matter into analytical graphics and visualizations (also known as infographics). I have applied this skill particularly to help attorneys craft graphic courtroom presentations. For several years I also wrote, designed and directed the production of corporate and educational documentary videos.
I also recently completed my first book, an inspirational memoir about the “miracle dog” who helped to save my life after 9/11, and in whose loving memory I created HeatKills.org: “Saved By Shayna: Life Lessons From A Miracle Dog.”